snowball sampling — UK US noun [U] ► MARKETING a way of finding a large number of people so that you can get and study their opinions about something, by finding a few and then asking them to find others … Financial and business terms
Snowball sampling — In social science research, snowball sampling is a technique for developing a research sample where existing study subjects recruit future subjects from among their acquaintances. Thus the sample group appears to grow like a rolling snowball. As… … Wikipedia
snowball sampling — In marketing research, a sampling technique in which the selection of additional respondents is based on referrals from the initial respondents. Thus, the interviewer might ask the respondents if they know someone else who owned brand X. Clearly … Big dictionary of business and management
Snowball (disambiguation) — Snowball may refer to:* Snowball, a ball of snow usually made by compacting snow with the hands * Snowball programming language, computing * Snowball, Ontario, a community in the province of Ontario, Canada * Snowball (Hurricane Katrina dog), the … Wikipedia
sampling — samp‧ling [ˈsɑːmplɪŋ ǁ ˈsæm ] noun [countable, uncountable] STATISTICS the activity of checking a small number of products from a larger number, asking questions to people from a larger number etc, so as to understand better the group as a whole … Financial and business terms
Sampling (statistics) — Sampling is that part of statistical practice concerned with the selection of individual observations intended to yield some knowledge about a population of concern, especially for the purposes of statistical inference. Each observation measures… … Wikipedia
Nonprobability sampling — Sampling is the use of a subset of the population to represent the whole population. Probability sampling, or random sampling, is a sampling technique in which the probability of getting any particular sample may be calculated. Nonprobability… … Wikipedia
sampling — The policy of inferring the behavior of a whole batch by studying a fraction of it. [MF essample, fr. L. exemplum, taking out] biological s. denotes s. that can be taken without jeopardy to the whole organism ( e.g., for hematological or… … Medical dictionary
ВОСХОДЯЩАЯ ВЫБОРКА — (snowball sampling) метод отбора выборочной совокупности, начиная с малой группы респондентов и опроса их для дальнейших контактов. Она не является случайной выборкой, и на ее основе не могут делаться выводы о характеристиках родственной… … Большой толковый социологический словарь
Quantitative marketing research — is the application of quantitative research techniques to the field of marketing. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and… … Wikipedia
List of mathematics articles (S) — NOTOC S S duality S matrix S plane S transform S unit S.O.S. Mathematics SA subgroup Saccheri quadrilateral Sacks spiral Sacred geometry Saddle node bifurcation Saddle point Saddle surface Sadleirian Professor of Pure Mathematics Safe prime Safe… … Wikipedia
